
‘Mateship, Flatpacks, and Aussie Twists’ – IKEA Campaign Celebrates 50 Years in Australia
In 2025, IKEA celebrates five decades of helping Australians turn houses into homes — since first opening its doors in St Leonards, Sydney, in 1975. To mark the occasion, the brand has launched a new campaign, ‘Just the Start’, a nod not only to IKEA’s …