Cadbury brings back 1970s favourite Old Jamaica Bournville rum and raisin chocolate bars after fans' Facebook vote
- Dark chocolate rum and raisin flavoured bars will be back next month
- The 1970's limited edition bars have been off shelves for a whopping ten years
- Cadbury promised to bring back bar after a Facebook poll called for its return
Cadbury is set to bring back the Bournville Old Jamaica chocolate bar after a Facebook petition called for the 1970's bar's revival.
The dark chocolate rum and raisin flavoured bars will be back next month, after ten years off the shelves.
It was last seen in a limited run in 2010 and before that in the mid 1990s as part of a 'World of Chocolate' selection. Prior to that it appeared in 1987 in the Cadbury's Dairy Milk Classics range.
But the nostalgic bar, first launched over 50 years ago, was only ever meant to be limited edition.
Cadbury Bournville Old Jamaica chocolate bar, 'intense, rich and fruity'
The 'intense, rich and fruity' treat captured the hearts of many who have been longing for its return until now.
Cadbury promised to bring back the bar after launching a Facebook poll asking fans which vintage bar should be remade.
In a statement Cadbury said: 'This delicious dark chocolate is one to be savoured.
'It is the perfect choice for the more mature palettes and a real treat to enjoy, whether it be for the ultimate night in with friends, or even at a dinner party.'
One snack hunter claims he has already purchased a bar from WHSmiths
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It is expected to cost £1 for a 100g bar and £2.04 for a 180g bar.
Although it may be popular with booze lovers the rum taste does not come from real alcohol as the bar is rum free.
One snack hunter claims he has already purchased a bar from WHSmiths.
Bethany Wenn, Bournville Brand Manager at Mondelēz International, said: 'We're really excited to bring back the return of Bournville Old Jamaica bar. The relaunch highlights the increasing consumer demand to bring back retro flavours.'
Additionally the bar has been made with vegan dark chocolate, to appeal to a modern market.
The history of Cadbury's chocolate
The legendary brand started life as a tiny shop in Bull Street, Birmingham, selling tea, coffee and drinking chocolate from 1824.
In 1824, John Cadbury bought the shop in Bull Street with money given to him by his father, who owned the shop next door.
Alongside tea and coffee, John also sold cocoa beans which he turned into drinking chocolate. He saw the drink as a healthy alternative to alcohol - something John, being a Quaker, was keen to encourage.
A fascinating collection of black and white pictures show how Cadbury's began as a small shop in Birmingham in 1824 and went on to become Britain's favourite chocolate manufacturer. This image shows an artist painting the new brand design
A steam train is pictured emblazoned with the Cadbury logo as it hauls ingredients to and from the firm's plant in Bournville, four miles from Birmingham. A new book by Diane Wordsworth tells the story of the much-loved chocolate brand
Founder John Cadbury later expanded, selling different types of cocoa and moving to a factory in Bridge Street in 1831.
His clientele agreed and the company grew exponentially in the 19th century under the stewardship of his sons, constantly expanding their range of drinking chocolates, the size of their business premises, and producing their first chocolate bar and Easter eggs in the 1870s.
Eventually his sons Richard and George took over the business in 1861. They got fed up of the city slums so in 1878 moved to a rural site four miles out of Birmingham in a place called Bournville.
After founder John Cadbury got fed up of his small shop in the 1800 slums of Birmingham he moved the company to a huge greenfield site four miles away. It had plenty of room for staff to live and ended up with sports pitches and swimming pools as well. Staff days out were common and this group of workers are pictured arriving back on the train from one in Derby
A Bournville Cocoa cart pulled by two horses is pictured riding through the streets of Birmingham in 1915
Taking the name of the model village Bournville grew into a haven for staff where they could live, work and play.
Into the twentieth century Cadbury's became a global player and with the birth of the Dairy Milk 1905 it was soon making millions and hurtling towards being Britain's favourite sweet treat.
Despite a hostile takeover by American food company Kraft in 2010 and customer fears the much-loved recipe of Dairy Milk would change, the Cadbury's brand is still stronger than ever and has survived for nearly 200 years.
Happy 100 years: The sheer number of staff employed at the Bournville Cadbury's plant is made clear in this picture from 1931. The congregation was organised to celebrate 100 years since the opening of the factory
The Cadbury family worked tirelessly to ensure slavery was abolished and that their workers farming cocoa abroad were paid. Here a group of cocoa farmers are pictured showing off their haul before it was shipped to the UK by boat
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